About Us

Simply put: Hooky was created from our unhinged obsession of mastering the ultimate rot routine. We had tried allll the things on the market from silk robes to bed jackets... but nothing truly had us hooked. With length, weight and comfort all being top priority, we created the only loungewear article you'll ever need - The Hooky Rot Robe. Whether you identify as a lazy girl, a people pleaser, a martyr, a flake (we do not judge here), let Hooky be your official permission to chill tf out when you want and how you want.

Cancel your plans, stay in, play Hooky.