About Us

Founded by Janine Felst, Hooky was born from the belief that rest isn’t something you earn — it’s something you take.

In a culture that idolizes hustle, we offer something rarer: permission to lounge. Our robes are thoughtfully designed to envelop you in softness, restore your sense of worth, and remind you that skipping the grind is not indulgent — it’s essential.

Each piece is handcrafted in small, made-to-order batches right here in Vancouver — a slower approach that allows us to prioritize care, quality, and intention. Every detail, from the fit to the functionality, has been thoughtfully considered to offer a truly elevated lounging experience. We’ve sourced premium fabrics that are not only plush and luxurious to the touch, but also highly absorbent — because comfort should never come at the cost of performance.

The name Hooky is our quiet rebellion — a refined act of resistance that invites you to say no to what can wait and prioritize the one thing that truly matters: you.